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Notes on what AI agents are told.

Studies and explainers about Shopify’s AI catalog and the agents that read it.

[explainer] Shopify Catalog vs Google Merchant Center: two feeds, two stories Google AI Mode and Gemini get your products through Google & YouTube or Merchant Center, not Shopify Catalog. Here’s how the two feeds differ, and why checking only one leaves half the picture. Read5 min read
[explainer] What AI agents can do on a Shopify storefront Shopify says a set of WebMCP tools is live on every Liquid storefront. Here’s what each tool does, where the data comes from, and how it differs from the catalog behind ChatGPT and Copilot. Read5 min read
[explainer] AI visibility for Shopify: what GEO and AEO actually measure “AI visibility” covers three different questions: are you available to AI agents, are you recommended, and is what they’re told true. Here’s how to measure each for a Shopify store, and what the platforms say helps. Read5 min read
[explainer] Does your Shopify store need an llms.txt file? Apps will sell you an llms.txt file. Shopify already serves one, plus an agents.md, for every store. Here’s what they contain, how to edit them, and what they can and can’t do for AI visibility. Read4 min read
[explainer] UCP vs ACP: what Shopify merchants need to know Two open standards for AI agents that shop, one from Shopify and Google, one from OpenAI and Stripe. Here’s what each is, where each is used, and why a Shopify merchant mostly doesn’t need to pick. Read5 min read
[explainer] What is Shopify Catalog? A plain guide for merchants Shopify Catalog is the product feed behind ChatGPT, Copilot and other AI shopping channels. Here’s what it holds, what Shopify’s AI adds to it, and the handful of settings you actually control. Read6 min read
[explainer] What Shopify’s AI adds to your listings: inferred fields Shopify’s developer docs mark six catalog fields as “Inferred”, written or enriched by Shopify rather than by you. Here’s what each one is, what can go wrong, and how to see what yours say. Read5 min read
[explainer] How AI shopping agents choose which products to show Every AI shopping channel ranks products its own way, and none publishes a formula. Here’s what OpenAI, Shopify, Google and Microsoft have actually said about what goes into the pick. Read5 min read