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Notes on what AI agents are told.

Studies and explainers about Shopify’s AI catalog and the agents that read it.

[how-to] Product images and alt text in Shopify’s AI catalog Shopify’s catalog carries each product’s images and their alt text. Here’s what that means for your photos, what nobody has shown about alt text and rankings, and what to check. Read5 min read
[how-to] How to write Shopify product titles for AI agents The title is the one main product field Shopify doesn’t label as AI-generated, which makes it the field you control most. Here’s what the platforms say about titles, and what we’d do with it. Read5 min read
[how-to] A 30-minute product data audit for AI agents Thirty minutes, one sample of products, five passes. A checklist for finding the gaps in your Shopify product data that AI agents will read, summarize and repeat. Read5 min read
[how-to] How to read what Shopify’s catalog says about your product You can’t see the catalog’s version of your product in the product editor. Here are three ways to read it, what to look for once you have it, and where each route runs out. Read5 min read
[how-to] Can you edit what Shopify’s catalog says about your products? There’s no edit button for what Shopify’s catalog tells AI agents about your product. There are inputs you control, though. Here’s which ones, and what to expect from them. Read5 min read
[how-to] Shopify metafields for AI shopping: Catalog Mapping If your real product data lives in metafields, AI shopping agents may never see it. Shopify’s Catalog Mapping tool changes which fields the catalog reads. Here’s what it does, step by step, and when to bother. Read5 min read
[how-to] How to write product descriptions for AI shopping agents AI agents match your description to a shopper’s question, then summarize it. Here are the writing rules that help with both, drawn from Shopify’s guidance and from the claims we’ve seen summaries get wrong. Read5 min read
[how-to] Shopify agentic storefronts: a settings guide Agentic storefronts is on by default for eligible Shopify stores. Here’s what that means, what each setting under Sales channels > Agentic does, and how the AI channels differ on checkout and requirements. Read6 min read
[how-to] Selling on ChatGPT with Shopify: how it works in 2026 A lot of advice about selling on ChatGPT still describes Instant Checkout, which OpenAI stepped back from in March 2026. Here’s how it works for Shopify stores now, from Shopify’s and OpenAI’s own pages. Read5 min read
[how-to] AI getting your product wrong? A fix guide for Shopify An AI agent told a shopper your product is something it isn’t. Before rewriting anything, find out where the claim came from. For Shopify stores there are four likely sources, and each has a different fix. Read6 min read
[how-to] Shopify products not showing in ChatGPT? What to check “Not in ChatGPT” has two very different causes: your products never reached ChatGPT, or they did and aren’t being picked. Here’s how to tell which, and what to check for each. Read5 min read
[how-to] Shopify Catalog requirements: why products get left out A checklist of Shopify Catalog’s requirements, from private mode to zero prices to hidden-from-search products, with where to check each one in your admin and what to change. Read5 min read