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Notes on what AI agents are told.

Studies and explainers about Shopify’s AI catalog and the agents that read it.

[study] We checked 192 products Shopify describes to AI agents What AI agents were told about 192 top-ranked products on one day in September, checked claim by claim against each brand’s own copy. With the method, the receipts, and what it can’t tell you. Read2 min read
[study] Free-from claims in AI shopping: where summaries go wrong Free-from claims are short, popular and easy for a summary to invent. Here are real examples of what AI agents were told, why this kind of claim breaks, and how to write yours so it survives. Read4 min read